AA Email Template
CREATIVE CONCEPTS, BRAND DESIGN
To develop a consistent approach used in all email communications to present a unified AA brand to our Members.
Branding
Conceptual
AA Email Template
• Utilise best practice ideology to maximise ROI for the AA • Modernised and refreshed the existing template to feel more current while adhering to guidelines
• Proposed animating header graphic
• Proposed long legal copy within the email is contained in an accordion container with hide and reveal function to enhance UX and maintain reader interest
• Proposed the brand web font is used rather than web safe font set
Task
To develop a consistent approach used in all email communications to present a unified AA brand to our Members.
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Date
January 31, 2018
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Skills
Conceptual design, Branding
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Client
AA
